Healthy and Nutrition Principle
Private label products take issues such as health, nutrition and genetic modification into consideration:
Healthy and Nutrition Product Strategy
Guideline |
Program |
Products specifically aimed at priority populations |
According to World of Statistics, Taiwan has the third highest percentage of vegetarians globally, after India and Mexico. There are about 3.2 million vegetarians in Taiwan, with 12% aged 55 and above. Recognizing this demand, President Chain Store Corporation launched 13 vegetarian labels to indicate product content (e.g., whether it contains five spices, milk, or eggs), using green and orange tones to help different consumer groups identify suitable products. |
Portion-control packaging design |
President Chain Store Corporation ensures clear and accurate food labeling via its "internal packaging control design system" for private-label products. Clear labeling helps consumers make informed choices. For private-label fresh foods, comprehensive ingredient labels are provided to help consumers track nutritional content and portion size. Brands like "Simple Fit" and "Veggie Selection" use front-of-pack illustrations and symbols to communicate nutrition. Most products are designed for single servings and clearly indicate calorie content. |
R&D investment to improve nutrition |
President Chain Store Corporation prioritizes consumer health and safety, offering high-nutrition, traceable, and safe products. The R&D center uses dietary guidelines from the Health Promotion Administration to define 1/3 of the recommended daily vegetable intake, which is then applied in product development. The "Simple Fit" brand had certified dietitians evaluate and recommend products in collaboration with the Taiwan Millennium Health Foundation. "Simple Fit"'s revenue reached NT$3,988 million in 2024. |
R&D investment to improve affordability or accessibility of healthy products |
In response to inadequate logistics in certain regions, the company launched a "Frozen-to-Chilled Project" to extend shelf life for stores in mountainous or outlying areas. Selected items were evaluated and packaged for frozen storage, which can be sold chilled during emergencies or delays, ensuring nutritional and delicious food remains available. Our product strategy is not only to create new products, but also to continuously improve products to promote product accessibility. Currently, four products are sold across 79 stores under this program. |
Nutrition Profiling System
President Chain Store Corporation follows and references nutrition and health standards from the Health Promotion Administration to develop healthy products. Initial classifications include eight categories(Refer to the dietary guidelines for adults, which requires 1,800 calories per day.) Advanced classification includes six types with a calorie limit of under 500 kcal.
Basic |
Products with reduced sugar |
Reduced sugar or sugar-free products |
Products with reduced trans fat |
Products with reduced fat addition, no added fat, and no trans fat |
Products with low-sodium |
Reduce salt seasoning or use low-sodium salt seasoning products. |
Products with Reduced Fertilizer Use |
The raw materials used in the products are purchased from methods that have been proven by academic research to reduce the use of chemical fertilizers by adding probiotics to the soil, using completely organic fertilizers, and improving plant health. |
Products Developed with Reduced Portion Siz |
Products packaged in small portions, grab bags, etc. |
Products with Fewer Artificial (or Controversial) Additives |
Certified as additive-free (based on certification level), such as AA certification (1-star, 3-star, etc.) |
Organic (Certified) Products |
Use organic ingredients or obtain organic certification |
Nutrient-fortified Products |
Products containing nutrients such as vitamin A, vitamin B1, vitamin B2, vitamin B6, vitamin B12, vitamin C, vitamin D, vitamin E, vitamin K, niacin, folic acid, pantothenic acid, biotin, choline, calcium, iron, iodine, magnesium, zinc, fluorine, selenium, etc. |
Advanced |
Dietary Fiber Supplement |
The product is rich in fresh vegetables and fruits, and one serving can provide 1/3 of the daily vegetable intake |
Daily Veggie |
The product is rich in fresh vegetables and fruits, and one serving can provide 1/3 of the daily vegetable intake |
Low-Carb Diet |
Products that replace refined starches or reduce starchy/carbohydrate content. |
High Protein Series |
Selected high-quality protein ingredients that support muscle growth |
Gut-Friendly Fermentation |
Products that help maintain digestive health |
Metabolism Support |
Contains materials that can promote metabolism (such as catechins, turmeric, etc.) |
Example: One-day Vegetables - Vitality Colorful Vegetables (meets 1/2 of vegetable needs)
Unit: Millions (NTD) |
2021 |
2022 |
2023 |
2024 |
Nutrition Health Profiling System |
15,167.01 |
17,616.98 |
32,019.54 |
34,431.70 |
Total Revenue from Healthy Products |
19,422.69 |
19,774.02 |
47,946.67 |
54,308.05 |
Total Revenue from Food and Beverages |
142,267.74 |
160,220.50 |
178,123.02 |
191,410.74 |
Percentage of Revenue from Healthy Products (%) |
13.65% |
12.34% |
26.92% |
28.37% |
Product Category |
Item |
2024 Revenue(NT$ million) |
Food & Beverage |
Reduce sugar in food products |
3,639 |
Reduce fat/oil in food products |
1,310 |
Reduce artificial/ controversial ingredients in food products |
23,168 |
Certified organic products |
13 |
Reduce fertilizer use in food products |
295 |
Nutrient-fortified food products |
5,708 |
Reduce portion size in food products |
287 |
Support digestive health in food products |
10 |
Promote metabolism in food products |
≈1 |
Health and Eco-friendly Products – Non-Food Category
As a leading retailer, President Chain Store Corp. regards the health and safety of our consumers as a top priority. We are committed to offering products with health or environmental benefits to meet evolving consumer needs.
In the non-food category, we pay particular attention to ingredients, product quality, and labeling transparency to ensure our health-oriented product offerings are both feasible and accurate. We strive to build a trustworthy platform where consumers can shop for health and nutrition products with confidence.
2024 Revenue from Health and Nutrition Non-Food Products:
Product Category |
Item |
2024 Revenue(NT$ million) |
Personal Products / Cosmetics |
Certified organic products |
≈1 |
Products with more natural vegetable based ingredients |
51 |
Reduce artificial/ controversial ingredients in food products |
2 |
Household Products |
Eco label/ certification products |
4 |
Products with more natural vegetable based ingredients |
≈1 |
Reduce artificial/ controversial ingredients in food products |
≈1 |