Healthy and Nutrition Principle

Private label products take issues such as health, nutrition and genetic modification into consideration:

• President Chain Store Corporation promotes the concept of a healthy plant based diet by providing products such as salad, fruit, vegetable oden and products available to meet the consumers’ needs for vegetables. President Chain Store Corporation’s R&D Center develops products in line with recommended daily vegetable intake from the Health Promotion Administration and displays this information on the official website. President Chain Store Corporation also works with qualified nutritionists from Taiwan Millennium Health Foundation. The nutritionists evaluate the nutritional content of the products and make recommendations.
  
  

  Standards for Health and Nutrition

  

  Note：For daily diet recommendations, please refer to the "Dietary Guidelines" of the Health Promotion Administration.

• No added preservatives in fresh food: The freshness is guaranteed by choosing special ingredients and controlling factory manufacturing processes in partnership with the manufacturers. No preservatives are added from raw materials to finished products, and each product has passed the inspection of a third party institution prior to the product launch.
• No partially hydrogenated oils in fresh food: There are two sources of trans fats, including the naturally occurring type and the type derived from processing. The type derived from processing mainly comes from hydrogenated vegetable oils. When selecting raw materials, President Chain Store Corporation does not include partially hydrogenated oils or added preservatives. The nutrition facts label of each product is inspected by a third party institution prior to the product launch.
• The microbiological standards for fresh food are developed in line with statutory regulations. Suppliers are required to provide qualified third party inspection reports and conduct regular inspections for all product categories.
• Fructose is not added to fresh food. The cases in which they exist in the raw materials are managed on a case by case basis and noted down in the management system.
• Genetically modified food ingredients are tracked for products that may contain such ingredients approved by the Ministry of Health and Welfare
• When developing products, President Chain Store Corporation takes stakeholders’ concerning genetic modification issues into consideration. In addition to complying with regulations, President Chain Store Corporation adopts the EU's 0.9% standard for private label products and co purchased materials to meet consumers’ needs.
• Information such as genetic modification, calories, ingredients are honestly disclosed in labeling. For example, fruit corn on the cob and golden corn on the cob are labelled as containing no GMOs.
• Each year, President Chain Store Corporation inspects product labeling compliance in GMO ingredients and disclose in the reports. Any subsequent use of GMOs is revised in the labeling and disclosed according to the regulations.

Healthy and Nutrition Product Strategy

Guideline	Program
Products specifically aimed at priority populations	According to World of Statistics, Taiwan has the third highest percentage of vegetarians globally, after India and Mexico. There are about 3.2 million vegetarians in Taiwan, with 12% aged 55 and above. Recognizing this demand, President Chain Store Corporation launched 13 vegetarian labels to indicate product content (e.g., whether it contains five spices, milk, or eggs), using green and orange tones to help different consumer groups identify suitable products.
Portion-control packaging design	President Chain Store Corporation ensures clear and accurate food labeling via its "internal packaging control design system" for private-label products. Clear labeling helps consumers make informed choices. For private-label fresh foods, comprehensive ingredient labels are provided to help consumers track nutritional content and portion size. Brands like "Simple Fit" and "Veggie Selection" use front-of-pack illustrations and symbols to communicate nutrition. Most products are designed for single servings and clearly indicate calorie content.
R&D investment to improve nutrition	President Chain Store Corporation prioritizes consumer health and safety, offering high-nutrition, traceable, and safe products. The R&D center uses dietary guidelines from the Health Promotion Administration to define 1/3 of the recommended daily vegetable intake, which is then applied in product development. The "Simple Fit" brand had certified dietitians evaluate and recommend products in collaboration with the Taiwan Millennium Health Foundation. "Simple Fit"'s revenue reached NT$3,988 million in 2024.
R&D investment to improve affordability or accessibility of healthy products	In response to inadequate logistics in certain regions, the company launched a "Frozen-to-Chilled Project" to extend shelf life for stores in mountainous or outlying areas. Selected items were evaluated and packaged for frozen storage, which can be sold chilled during emergencies or delays, ensuring nutritional and delicious food remains available. Our product strategy is not only to create new products, but also to continuously improve products to promote product accessibility. Currently, four products are sold across 79 stores under this program.

Nutrition Profiling System

President Chain Store Corporation follows and references nutrition and health standards from the Health Promotion Administration to develop healthy products. Initial classifications include eight categories（Refer to the dietary guidelines for adults, which requires 1,800 calories per day.) Advanced classification includes six types with a calorie limit of under 500 kcal.

Basic
Products with reduced sugar	Reduced sugar or sugar-free products
Products with reduced trans fat	Products with reduced fat addition, no added fat, and no trans fat
Products with low-sodium	Reduce salt seasoning or use low-sodium salt seasoning products.
Products with Reduced Fertilizer Use	The raw materials used in the products are purchased from methods that have been proven by academic research to reduce the use of chemical fertilizers by adding probiotics to the soil, using completely organic fertilizers, and improving plant health.
Products Developed with Reduced Portion Siz	Products packaged in small portions, grab bags, etc.
Products with Fewer Artificial (or Controversial) Additives	Certified as additive-free (based on certification level), such as AA certification (1-star, 3-star, etc.)
Organic (Certified) Products	Use organic ingredients or obtain organic certification
Nutrient-fortified Products	Products containing nutrients such as vitamin A, vitamin B1, vitamin B2, vitamin B6, vitamin B12, vitamin C, vitamin D, vitamin E, vitamin K, niacin, folic acid, pantothenic acid, biotin, choline, calcium, iron, iodine, magnesium, zinc, fluorine, selenium, etc.
Advanced
Dietary Fiber Supplement	The product is rich in fresh vegetables and fruits, and one serving can provide 1/3 of the daily vegetable intake
Daily Veggie	The product is rich in fresh vegetables and fruits, and one serving can provide 1/3 of the daily vegetable intake
Low-Carb Diet	Products that replace refined starches or reduce starchy/carbohydrate content.
High Protein Series	Selected high-quality protein ingredients that support muscle growth
Gut-Friendly Fermentation	Products that help maintain digestive health
Metabolism Support	Contains materials that can promote metabolism (such as catechins, turmeric, etc.)

 

 

Unit: Millions (NTD)	2021	2022	2023	2024
Total Revenue from Healthy Products(Nutrition Health Profiling System)	15,167.01	17,616.98	32,019.54	34,431.70
Total Revenue from Food and Beverages	142,267.74	160,220.50	178,123.02	191,410.74
Percentage of Revenue from Healthy Products (%)	10.66%	11.00%	17.98%	17.99%

Product Category	Item	2024 Revenue(NT$ million)
Food & Beverage	Reduce sugar in food products	3,639
	Reduce fat/oil in food products	1,310
	Reduce artificial/ controversial ingredients in food products	23,168
	Certified organic products	13
	Reduce fertilizer use in food products	295
	Nutrient-fortified food products	5,708
	Reduce portion size in food products	287
	Support digestive health in food products	10
	Promote metabolism in food products	≈1

 

Health and Eco-friendly Products – Non-Food Category

As a leading retailer, President Chain Store Corp. regards the health and safety of our consumers as a top priority. We are committed to offering products with health or environmental benefits to meet evolving consumer needs.

In the non-food category, we pay particular attention to ingredients, product quality, and labeling transparency to ensure our health-oriented product offerings are both feasible and accurate. We strive to build a trustworthy platform where consumers can shop for health and nutrition products with confidence.

 

2024 Revenue from Health and Nutrition Non-Food Products：

Product Category	Item	2024 Revenue(NT$ million)
Personal Products / Cosmetics	Certified organic products	≈1
	Products with more natural vegetable based ingredients	51
	Reduce artificial/ controversial ingredients in food products	2
Household Products	Eco label/ certification products	4
	Products with more natural vegetable based ingredients	≈1
	Reduce artificial/ controversial ingredients in food products	≈1