Sustainability Focus
On the road to pursuing sustainable development, President Chain Store Corporation has always upheld the philosophy of co-creating sustainable influence. It is committed to achieving the United Nations Sustainable Development Goals (SDGs) and building an ecosystem of sustainable common good through the efforts of different stakeholders. In 2023, President Chain Store Corporation focused on issues such as circular economy, low-carbon diet and age-friendliness, echoing SDG 12 Responsible Consumption and Production, SDG 13 Climate Action and SDG 3 Good Health and Well-being respectively. It also collaborated with different stakeholders in various sectors, including consumers, research institutes, social welfare groups, social enterprises, local governments, farmers, etc., to launch projects such as “Sustainable Farms,” “Furbaby Welfare Enterprise Project,” “Low-carbon Rice” and “What Time Is It? Café PLUS.” To create a better tomorrow for the earth and future generations, President Chain Store Corporation will continue to explore innovative solutions and work together with stakeholders to fulfill its corporate social responsibility and sustainable management commitments.
Age-friendliness
What Time Is It? Café PLUS
President Chain Store Corporation has recognized that the aging society is an irreversible trend. Since 2014, it has continued to pay attention to issues involving senior citizens with fewer resources by working with the community charity through its wide bases, product ranges and services. Learning from the experience of Japan by encouraging dementia patients to go back to work, President Chain Store Corporation intends to offer rehabilitation through occupational therapy. To this end, it collaborates with social welfare groups such as the Sisters of Our Lady of China Catholic Charity Social Welfare Foundation in to launch the “What Time Is It?” Café initiative in 2017, for elders with dementia to do simple tasks in the stores accompanied by 7-ELEVEN employees, including welcoming customers, bringing coffee and cleaning tables. The initiative aims at delaying deterioration through maintains social engagement and interactions (Note).
(Note) For details on the project, refer to President Chain Store Corporation 2022 Sustainability Report.
For more people to participate in this meaningful initiative, President Chain Store Corporation worked with the Sisters of Our Lady of China Catholic Charity Social Welfare Foundation in 2023 on two new approaches, including the first independent “What Time Is It?” Café and “in-store street play” to increase awareness of dementia. The first independent “What Time Is It?” Café, named “What Time Is It?” Café PLUS,” is located in Chiayi with the highest proportion of aging population. Situated on the road leading to Alishan, senior citizens with dementia serve as baristas and cashiers. The “in-store street theater” is the result of collaboration with the Sisters of Our Lady of China Catholic Charity Social Welfare Foundation and Ifkids Theatre Studio to stage street play in 7-ELEVEN stores, turning the stores into interactive theaters. It is hoped that the public will have a better understanding of dementia and be more tolerant of elders with dementia through the performance.