With the development of globalization and social awareness, Diversity, Equity and Inclusion (DEI) have become an important key to sustainable corporate development. President Chain Store Corporation is committed to promoting diversity and variety, ensuring fair distribution of resources and opportunities, as well as creating an inclusive environment so that everyone can feel respected and accepted.
President Chain Store Corporation not only provides employment and development opportunities for middle-aged and elderly employees, students, new immigrants, indigenous peoples and people with disabilities, but also provides appropriate support for partners with different needs through job redesign and measures to eliminate language barriers. It also creates a safe, healthy and inclusive workplace through innovative initiatives such as “Peace of Mind and Inclusion” and “Health and Safety for All” to ensure that every employee feels respected and cared for. In addition to creating a good working environment for employees, President Chain Store Corporation has provided a diversified fundraising platform for many years to match public welfare groups with poor families, elderly people living alone, stray animals and other beneficiaries to promote diversified public welfare social services. It also continues to provide diversified and convenient services to overseas visitors to Taiwan by creating a friendly retail environment and cultural integration without boundaries, bringing greater positive impact to society.
Diversity
President Chain Store Corporation hopes to create a multicultural workplace and society, build innovative cross-generational recruitment channels for people of all ages, and promote the “Diversity Recruitment” project in hopes of achieving the diversity and common good for different generations and ethnic groups in the workplace. It has abided by the belief of providing “24/7 Services from Our Stores All over Taiwan” and continued to care for issues and groups with different needs through diversified public welfare projects. It also provides support to diversified customers such as foreign tourists, migrant workers, and those on a plant-based or vegetarian diet, creating over 7,000 stores that value diversity, inclusion and public welfare.
Diverse and Friendly Stores
To fill the manpower gap of public welfare groups that cannot deliver meals to elderly people living alone or people with disabilities on holidays, President Chain Store Corporation has called on store partners to form a “Good Neighbor Meal Delivery Team” to provide diverse meal delivery and pickup services. While delivering meals, the partners also pay attention to the conditions of the elderly, as well as delivering goods and services to towns and villages where grocery-shopping is less convenient with “OPEN! Mobile Shopping Cart.” As of 2024, nearly 100 stores have joined the meal delivery team, with the service area expanded to 13 counties and cities, and a total of more than 300,000 meals delivered and picked up. In the meantime, it continues to provide meals for families with scarce social resources. In 2024, it launched the “Boxed Meal Donation Campaign” with the Department of Social Welfare and social welfare groups, raising a total of 15,000 fresh boxed meals and helping 1,700 homeless people, making President Chain Store Corporation a public welfare friendly store that demonstrates the spirit of providing “24/7 Services from Our Stores All over Taiwan”.
President Chain Store Corporation also keeps in mind different food cultures of people from all over the world. In addition to the vegetarian/plant-based food section, a section dedicated to products from abroad has also been set up. In areas where the number of new immigrants is increasing, a dedicated section of Southeast Asian products has been added. It also pioneered in introducing the “must-buy gift card” that is friendly to foreigners. Cardholders can use it to pay at 7-ELEVEN stores with a rebate rate of 10%. In addition, it continues to provide diversified and convenient services that are friendly to foreigners. The ibon interface now provides versions in English, Japanese, Korean and so on. For popular services, specific locations such as industrial areas and hospitals, language options including Thai, Filipino, Indian, Vietnamese are provided. It also sets up exclusive language versions of event posters and communication cards to meet the needs of migrant workers, new immigrants and tourists, such as calling taxis, sending packages, printing documents, etc. In 2024, the service was expanded to incorporate a smart operation integration platform, allowing partners to communicate with customers from all over the world with ease through the instant translation function. Not only does this shape the diversity of food culture for the stores, it also provides support for a variety customers, creating a diverse and inclusive public welfare friendly store.
Diversity Recruitment
President Chain Store Corporation has launched a diversity recruitment project to employ the elderly and new immigrants, industry-academia cooperation, students on internship and people with disabilities, providing suitable job opportunities for people of all ages and diverse groups. In 2024, the number of middle-aged and elderly partners of President Chain Store Corporation aged 45 and above was 2,724. In addition, the headquarters and directly-operated stores employ a total of 274 employees with mental and physical disabilities, which is 2.98 times the statutory quota. In addition to employees with mental and physical disabilities, 122 indigenous employees and 52 foreign employees were also employed to reflect diversity in the workplace of President Chain Store Corporation, allowing partners to be exposed to different voices and cultures.
- Middle-aged and Elderly
Working hand in hand with the Seniors Talent Resource Center of the Ministry of Labor, President Chain Store Corporation works with stores to experience-based recruitment events for middle-aged and elderly people, helping them return to the workplace through a two-stage recruitment process of “experience first, interview later.” In 2024, the Company became the first among convenience store channels to launch the “Pre-employment Training for the Middle-aged and Elderly.” Working with employment service centers in different areas, seniors who are interested in working in convenience stores were invited to enhance the advantages and value of middle-aged and elderly job-seekers. As of 2024, President Chain Store Corporation has held more than 600 recruitment experience events for the middle-aged and elderly, with an acceptance rate of over 45%.
- Students
President Chain Store Corporation invested in the “Campus Career Preparatory Program” to activate the youth recruitment channel through three aspects, including practical courses, business competitions and promotion of sustainable education. This allows students to enter the job market while in school by encouraging them to intern in stores after school, so that they can immediately find employment after graduation. In 2024, the depth and breadth of industry-academia cooperation was strengthened through co-hosting commercial competitions with affiliate companies (President Information Corp. and Retail Support International) and 30 universities, inspiring over 500 college students to showcase their innovative thinking and solutions.
- New Immigrants
President Chain Store Corporation worked with the Ministry of Labor to launch the “Training and Employment Integrated Program” and set up a dedicated class with the resources of the Workforce Development Agency. Trainees, mainly new immigrants, were hired in convenience stores upon training completion. This helped new immigrants find employment and re-employment for displaced women to return to the workplace. In 2024, more than 40% of trainees successfully found jobs after training.
Work experience and feedback from new immigrant partners:
In the vocational training course, the most important part I learnt was common phrases used in the stores. Although I don’t face the same language barriers as other new immigrants. I learned through the vocational training course that some common expressions back home may not sound appropriate for Taiwanese people, such as “What do you need?” and “What are you up to?” Now I know I need to sound more local by saying “How may I help you?” to improve the quality of service.