Development of Local Industries

Youth Deep Roots Program

• The Executive Yuan has designated 2019 as “Year 1 of Local Placemaking.” A wave of young people have returned to their hometowns to start businesses all over Taiwan, developing diverse innovative models such as local tourism, food, cultural and creative industries, renovating old houses and building settlements. However, according to a survey conducted by the National Development Council, it takes an average of 9.8 years for a local placemaking team to survive. Moreover, many encounter issues with uncertain business models and difficulties in product marketing and promotion. President Chain Store Corporation’s Good Neighbor Foundation launched the “Youth Deep Roots Project” in 2017 based on the concept of “the best placemaking platform for returning home,” combining President Chain Store Corporation’s store locations, funding and resource matchmaking to build relationships with young people as sustainable partners in two models. The first model is hosting multiple OPEN! Youth Funfest events in the local stores where the youth organizations are located, so that they get the opportunity to interact with customers and advocate their initiatives through the events. The second model is coaching youth organizations to connect to President Chain Store Corporation. The sessions coach them to put products that can be commercialized on the shelves, including online and offline channels such as the stores and iPre-order.

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- Stakeholder Feedback

Fish Bar was lucky enough to work with President Chain Store Corporation and its Good Neighbor Foundation in the second year of its establishment. From 2021 to 2022, we held online and offline fish-based diet education activities. The Stir Fried Bonito Fish Popcorn became available on the shelves all over Taiwan in the second half of 2023. The Youth Deep Root Project allows Fish Bar to take advantage of 7-ELEVEN stores as locations for demonstration, developing an educational activity lesson plan “Little Fish Master” as the first in Taiwan to promote fish-based diet education in physical retail channels.

• Helping Small Farmers in Service Areas

  President Chain Store Corporation sees that local agriculture is facing a “winner takes it all” situation, and many small farmers with friendly approaches need to work hard to find resources and overcome many challenges just to offer customers safer food ingredients. We believe that the shopping centers should stand with small farmers and offer them support, as well as giving customers access to safer and healthier food. In 2023, President Chain Store Corporation operated a total of four service area shopping centers in Tai’an, Rende, Dongshan and Guanmiao, inviting passers-by to support small farmers with practical actions and creating new value for local produce.

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